RLG was instructed by Heard to secure a flagship central London location for the launch of their new gourmet smashburger concept, led by Jordan Bailey, a Michelin-experienced chef with an international reputation. The brief required a high footfall, West End pitch capable of supporting an elevated, chef-driven fast-casual offer.
Heard successfully acquired a prime unit on Foubert’s Place, one of Soho’s most established dining and lifestyle destinations. The location provides the ideal platform for a chef-led burger concept, combining high footfall, strong demographics, and a vibrant surrounding tenant mix.
The acquisition positions Heard for a standout launch, supported by the culinary profile of Jordan Bailey and growing anticipation around the brand’s gourmet smashburger offer.
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